SMS at the hairdresser

A hair salon chain operating throughout Germany records its appointments digitally, including via the Internet, and sends appointment reminders to its customers, one day and again one hour before the appointment, via SMS. Customers also have the option to cancel the appointment with a simple SMS response. This system has enabled the company to significantly reduce the percentage of so-called “no-show” customers. The free capacities can then be used in many cases to serve spontaneous customers, which significantly increases the utilization of the hair salons that have been connected to this system. Appointment reminders via SMS also offer similar benefits for medical practices and real estate agents.

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