A Germany wide present hairdresser chain captures their appointments digitally, among others via internet, and sends an appointment reminder via SMS to their customers the day before, as well as an hour before. The customers have the opportunity to cancel their appointment with a simple response SMS. That way, the company was able to significantly reduce the percentage of “no-show” customers. The free capacities then can be used for spontaneous customers, hence considerably increasing the work load of all the hairdressers connected to this system. Medical practices and realtors will also benefit a lot from appointment reminders via SMS. For clients which don’t use a special software to set up their appointments, as it still is very common for small businesses, LOX24 also offers an automated appointment reminder which works with Google Calendar and Outlook Calendar.