For one of our clients, SMS are vital for organizing congresses and fairs. With SMS, the visitors are guided through the fair / congress day. Panel discussion will be made aware, and schedule changes can be delivered to interested visitors. Even changes at short notice or after-event happenings can be delivered to the visitors via SMS. The possibility to receive incoming SMS via a local inbound phone number also makes it possible to arrange automatic appointments or to request further information via SMS. Especially in the fair business, with numerous international guests, SMS have shown a set of benefits over e-mails. They even reach recipients without roaming, or during bad / overloaded net connection, instantly and can stand out from a huge amount of messages which are delivered during a working day.