How A2P SMS Can Impact Your Customers’ Experience
Since the inception of internet, SMS, and social media, we’ve been living in a world that’s always “on”—a world where customers expect brands to meet their needs in real time. For companies, the buffer of time between marketing and delivering services to customers has shrunk. The customer’s behavior and experience are about more now than just the “marketing and sales journey”. They’re about feeling: good—versus angry, stressed, or frustrated. (more…)